Professional Food Photography – Shine with outstanding food photos

Professional and high-quality food photos is the basic for a successful presentation of your food in the online shop or in the catalog. Each product should be represented by its individual best page. From pizza to muesli to exquisite teas. We exploit the full potential of your food product. Take advantage of our know-how and many years of experience in food photography. We put your food in the best possible light, so that the first step for a successful marketing is guaranteed. Reliable - Inexpensive - Strong Performance. We make you an unbeatable offer!

INQUIRE NOW
food fotografie startbild pizza-neu

Professional Food Photography – Shine with outstanding food photos

food fotografie startbild pizza-neu

Professional and high-quality food photos is the basic for a successful presentation of your food in the online shop or in the catalog. Each product should be represented by its individual best page. From pizza to muesli to exquisite teas. We exploit the full potential of your food product. Take advantage of our know-how and many years of experience in food photography. We put your food in the best possible light, so that the first step for a successful marketing is guaranteed. Reliable - Inexpensive - Strong Performance. We make you an unbeatable offer!

INQUIRE NOW
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We are experts in food photography and only finished when you are satisfied

Whether pizza, tea, cereals, sweets or wine - we know what's best for your food product. The perfect food photo is our mission!

We are experts in food photography and only finished when you are satisfied

Whether pizza, tea, cereals, sweets or wine - we know what's best for your food product. The perfect food photo is our mission!

Food photography request

Ask us for an individual offer and see for yourself how much time and money you can save by outsourcing.

The 3W PHOTO team has been working for many years in the field of product images and image processing and has experience in e-commerce. Thus we offer you a composition of all necessary components to optimize your web presence. All images can be delivered to your desired format, so the images can also be easily used for print ads, catalogs or advertising.

Inform us about your planning and let us advise you in all facets of our professional team. Inspire with your product images and ensure more customer satisfaction and sales!

ANFRAGE SENDEN
ANFRAGE SENDEN

We exploit the whole repertoire

Restaurants, ice cream and sushi bars, pizza and pasta suppliers, grocery stores and food online shops can all benefit from us - simply free or as Professional Mood shots.

Food photography request

Ask us for an individual offer and see for yourself how much time and money you can save by outsourcing.

The 3W PHOTO team has been working for many years in the field of product images and image processing and has experience in e-commerce. Thus we offer you a composition of all necessary components to optimize your web presence. All images can be delivered to your desired format, so the images can also be easily used for print ads, catalogs or advertising.

Inform us about your planning and let us advise you in all facets of our professional team. Inspire with your product images and ensure more customer satisfaction and sales!

SEND INQUIRY
SEND INQUIRY

Professional food photography

Food photography: photographing food and food professionally

Whether for the illustration of cookbooks, as advertising for food, promotion for restaurants, for illustrations in blogs and magazines or the design of product packaging: Modern food photography has many fields of application. And makes high demands. To create the photos of food, snacks, unprocessed food and drinks in professional quality, the entire photo studio team is in demand. Because with this kind of product or reportage photography, besides the professional setting at the shoot, a lot of experience and a sure instinct in retouching and image processing are important.

The photo shoot in food photography

In order to skilfully put something tasty on the plate, many factors are crucial when shooting food or a ready-made dish. These include on the one hand photographic aspects such as setting, lighting and composition and material requirements such as suitable photo cameras, lenses, light boxes / soft boxes, daylight lamps, reflectors and light shapers. On the other hand, it is important to work quickly and efficiently in order to capture freshly prepared food in a very short time. Compared to classic product photography, there is a major disadvantage in food photography: the photo objects lose their appeal quickly – simply because they quickly become stale, withered or cold or develop unsavory surfaces. Our professional photographers therefore rely on well-planned procedures and a well-prepared setting to create high-quality shots of freshly cooked or individual foods.

Lighting, background and picture composition in food photos

All kinds of food and drinks work best when photographed in as natural a light as possible. These can either be reached by daylight or adjusted by gentle stray light using softboxes. Absolutely taboo, on the other hand, is the use of direct flashlight in food photography. Because this creates unsightly drop shadows, which are very detrimental to the image effect, especially in dishes. Only in rare cases you can use this as a stylistic device. A smartphone is therefore more likely to be outdated for professional food photography. In order to be independent of daytime and natural light conditions in daylight, the creation of food images in our professionally equipped photo studio is the best choice.

If the right light is taken care of, the food photographer sets about planning the picture composition. Because the perspective from which a food object is taken, as well as the placement in the photo, the play with depth of field and the background design have great effects on the effect on the viewer. For the scanning of food motifs, our team often chooses the so-called golden section in the image composition. For the design of the background, it is advisable to include the planned field of application of the photo in the image design. For example, dishes for blogging or magazine articles are preferably designed as a freestyle, while food for cookbooks is often set in a thematic context. When photographing a freshly baked bread, for example, this can be the unclear package of flour that can be seen in the background – or a bunch of fresh herbs on a decorative board as a setting for a healthy pan dish.

In general, the following applies when selecting a focus: The most important must be clearly recognizable. In most cases, it is therefore advisable in food photography, the focus on the focal point object completely, on the other hand, frame objects blurred to photograph. However, if multiple photos are made of an object – for example, to extensively illustrate a magazine story – it can also be very appealing to design pictures with focal lengths over 70 mm and use macro photography. Then textures become clearly visible in the individual foods and also color effects can develop particularly effectively from the greatest possible proximity. Our photo team brings extensive experience and professional flair for the right use of focal lengths, lenses, detail shots and depth of field. This is how we put every dish on the plate and all kinds of food in the right place – and in the right light.

Tricks for optimal results in food photography

Fast Transient as freshly prepared food is a real diva at the photo shoot. However, there are some tricks that can be used when taking pictures. Our experienced photographers always have a spray bottle with water, some olive oil and dry ice or alternatively steaming towels fresh from the microwave. Sprayed water mist settles on the food and leaves fruit, vegetables or salads appear particularly fresh. Attractive reflections can also be achieved in food photography by careful rubbing with olive oil. The hot towels or the dry ice, however, are placed invisibly behind freshly cooked food, so that the dish appears steaming hot on the plate. These tricks allow you to make a long photo shoot and to test different settings of a subject with the camera.

Supreme discipline: post-processing of food pictures

To make shots from food photography absolutely flawless and with the best possible effect, the material from the photo shoot goes into the retouching. There are not only small blemishes such as unwanted reflections or spots removed from the subject. Especially for food photography, the professional cropping in the image processing plays a crucial role.

Our team not only provides the right equipment for professional post-processing, but also a lot of experience. In this way, we succeed in perfectly translating your desired food photos – from product photos from the food sector, to effective pictures for cookbooks, blogs and magazines, to advertising footage for cafés, bars and restaurants.