Product is not only a product

Depending on the industry and product category, special requirements apply to the product images. In the food sector, it is important to present the goods as palatably as possible. In this point, the image processing plays an important role. We remove unwanted elements, fingerprints on bottles and scratches. Even the smallest items need attention - we'll give you crisp shots of the minutest details of your products!

INQUIRE NOW
produktfotografie_werkzeug_fotostudio_freistellen

Product is not only a product

produktfotografie_werkzeug_fotostudio_freistellen

Depending on the industry and product category, special requirements apply to the product images. In the food sector, it is important to present the goods as palatably as possible. In this point, the image processing plays an important role. We remove unwanted elements, fingerprints on bottles and scratches. Even the smallest items need attention - we'll give you crisp shots of the minutest details of your products!

INQUIRE NOW
Process_EN

We offer individual solutions for your entire product range

Let us professionally photograph and process your products, no matter if packshots, food or small parts: We have the right solution for every product and every size!

We offer individual solutions for your entire product range

Let us professionally photograph and process your products, no matter if packshots, food or small parts: We have the right solution for every product and every size!

Product Photography request

Ask us for an individual offer and see for yourself how much time and money you can save by outsourcing.

The 3W FOTO team has been working for many years in the field of product images and image processing and has experience in e-commerce. Thus we offer you a composition of all necessary components to optimize your web presence. All images can be delivered to your desired format, so the images can also be easily used for print ads, catalogs or advertising.

Inform us about your planning and let us advise you in all facets of our professional team. Inspire with your product images and ensure more customer satisfaction and sales!

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Professionally photographing products – product photos for online shops

Product photography belongs as part of the field of advertising photography. Product photography fulfills a very fundamental task. It is there to represent a product for advertising and sales purposes perfectly factual and present attractive. The resulting product photos are holistic, purely object images. In these photographs, no disturbing elements, such as decorations are used. Usually, these product photos are also taken directly in a photo studio. For larger products, such as industrial plants or houses, the photos are then taken directly on site. A popular industry for professionally photographing products are product photos for online shops. Because here is the liftoff against the competition enormously visible. Professionally photographing products, especially for product photos for online shops, is increasingly important in the market to stand out. Especially vendors, who need product photos for online shops, are characterized by their presentation especially by a purely factual visualization. The mere photographing of an object, etc. without the aid of alternative decorative items or the like, usually presents a photographer with a challenging task. Because photographing products professionally is a demanding task from a photographic point of view. It is advisable to photograph the product against a completely neutral background. Here, the objects then formally shine, as the center of the picture. Furthermore, a professional product photography requires a very special and special lighting. In addition to the lighting effect, the color balance as well as the selected perspective are decisive for the success of a product photograph. Due to the electronic image processing options, the actual design options have become much more complex.

The Sachaufnahme – professionally photographing products

A subject matter is primarily initiated to produce a precise definition of object photography. You can compare a physical photograph with a biometric passport photograph in person photography. The backgrounds are not welcome there either. For one would like to be able to photograph products in a professional way to see the ingredient of the object clearly in the focus, without distracting external effects of the actual center. All sides of an object are easily recognizable. In this context, one can choose different brightness values ​​of the illumination for a professional product photography, in order to initiate boundaries in the image. However, the photographer must be careful that there are no optical distortions. The material used, the surface finish and ultimately the shape of the object must be recognizable. For purely physical photographs, the lighting should be both soft and uniform, so that the object can be optimally presented. The corners and also the edges must be easily recognizable by the appropriately selected illumination. Surface representations, on the other hand, have a haptic and a little boring effect. The product photographer also chooses a specific angle for the product that best represents the product.

The cut-out

The term “Freisteller” is also used mostly in connection with property photographs. Especially in the network, such photographs are required in various sales portals. In this context, they are pictures that stand against a completely white background without any contours. This display technique makes it necessary to rework the image as a rule. Especially with the used simple technical conditions, it is usually difficult to require no image processing. Most of the time the surface is exposed very strongly and it seems that the corresponding object is being outshone. In sum, the photo appears too bright. In the so-called product shots, occasionally props can be used in comparison to the sober subject shots. Also in this context, a direct relation to the person photography can be made. Because from now on the passport picture became a portrait photo. In this context, professional product photography observes that the corresponding object is easy to recognize. The props used should now fit here. A professional product photography strengthens in particular the material, the haptic but also the object form immense. Used in the right places, it continuously evaluates the actual picture. In this photograph, the intension is in focus, that the curiosity of the image observer should be awakened.

The 360 ​​° photography

In a simple 360 ​​° photography, the product to be photographed is placed on a corresponding turntable. At least 8 pictures will be shot during this process. In this process, the product is rotated by a correspondingly defined angle. Through this photography really highly complex customer solutions can be offered especially for product photos for online shops or the like. The added value for the customer in the form of professional product photography is enormous.

Benefits for professional product photography

Professional product photography is characterized by a particularly high turnover for companies through the corresponding products. Man can be stimulated by visual stimuli. Interestingly and attractively prepared products, which are optimally staged, rather encourage consumers to buy than boring, poorly presented products. In particular, the segment of product photos for online shops represents a correspondingly high market. Products that are primarily offered via online shops often lack purchasing-unique selling points in comparison to the competition. The products set in scene by an appealing professional product photography increase the chance that the customer acquires the product in the corresponding online shop. In addition, it helps products to be professionally photographed to expand a brand or even to create life. In the long term, focusing on professional product photography and product photos in online shops helps to generate sales and maintain market momentum.